What is Influencer Marketing: Buying Advocates For Your Brand

What Is Influencer Marketing: Buying Advocates For Your Brand

  • Jul 01, 2020
  • 854 words
  • 3 minutes read
Photo by Mateus Campos Felipe on Unsplash 

Every business is made to promote products or services to customers. Every business is aimed at satisfying customers’ needs to advantage customer loyalty. Every business is interested in affecting, convincing, encouraging, enticing and converting more customers. So, there is no business, and no profit, without customers.

One of the effective ways to enhance your brand reputation and boom sales is through influencer advertising and marketing.

Influencer marketing has a huge impact on the way companies and brands approach brand building. It is very much in vogue right now. Brands all over the world are starting to include it in their marketing mix

Influencer marketing is one of the innovative approaches used to market various products and services and also just one of the many referral marketing strategies, according to research. It is said that the influencer marketing trend is set to become a $5 to $10 billion market in the next five years.

What is Influencer Marketing Really?

Influencer marketing is not actually a new marketing strategy. You’ve probably seen it in action many times over the past few years. It is a sort of marketing and advertising that focuses on using key leaders to drive your brand’s message to the larger market rather than promoting straightforwardly to a large group of customers.

The larger number of businesses conducting influencer marketing is evidence that this marketing approach works. Content and tips from influencers are seen as more reliable.

Even influencers with fewer fans, but with high credibility, can offer incredible outcomes for your brand.

Influencer marketing is frequently going hand-in-hand with two more forms of brand advertising which are social-media marketing and content marketing. Most influencer campaigns have a few kinds of social-media component, whereby influencers are required to get the message out through their own social channels.

Numerous influencer campaigns additionally convey a substance in which either you create content for them, or they create the content themselves.

Despite the fact that online life and content marketing often fit inside influencer campaigns, they are not totally equal with influencer advertising.

What Happens If You Tap Into Influencer Marketing For Your Brand?

When you want to try a different type of marketing, you are looking for a project that will be beneficial, in terms of return on investment.

Whatever the venture might be and whatever the advantages you're searching for, influencer marketing has proven to be extremely beneficial for various goals. Brands are realizing how powerful it is, particularly as an alternative to traditional advertising.

About 8 in 10 consumers will believe anything an influencer says online.

According to a Nielsen’s Global Trust report, a total of 46% of consumers are more likely to trust the opinion of their peers as opposed to that of any brand.

The trusted voice of an influencer is powerful and sets the stage for the creation of brand advocates, resulting in a slew of companies using influencers to communicate their brand message.

Consumers consciously or unconsciously decide what content is worth paying attention to. Messages that are transmitted through another person, especially someone a user trusts and respects can have a greater chance of cutting through the ad clutter. This is why brands are increasingly turning to online creators and influencers to share branded messages on their behalf.

Who Can Be Influencers?

 Influencers are usually specialists in a particular niche and have already earned a high level of trust with their followers to the extent that their fans will believe and trust everything they say and use.

Anyone with high credibility can be influencers. Even a small blogger can be an influencer. Anyone who is appealing to larger audiences can become a brand ambassador. Even your neighbour can influence their relatives in buying a certain product based on their beliefs and experiences.

The Effectiveness of Influencer Marketing

Word of mouth is crucial when it comes to promoting your business. This is the reason why utilizing influencer advertising to amp up your channels of advancement is fundamental.

A good way to do this is by getting others to help. The right influencer can market your business and increase your word-of-mouth marketing.

 In contrast to other conventional techniques for publicizing, influencer marketing is very amazing and to an enormous degree, it impacts the buying decision of consumers.

After having an amazing experience of using a certain product, a customer can recommend it to his or her friends making the product a popular brand.


Finding the right influencer is one thing, knowing how to approach an influencer is another.

As you can see, influencer marketing doesn’t fall far from the tree. That is because it’s part of the marketing strategies that relies on word-of-mouth marketing. The goal is still to build momentum for a product or brand.

So, what’s your game plan?

If you think you’re ready to try influencer marketing, let us know and we will start creating the perfect influencer marketing strategy for you. This might not sound like the most exciting part to you, but it is definitely critical to the success of your brand.

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