Google, being the biggest web browser company, recently made an announcement about their new plan to replace cookies as a response to the privacy-first worldwide advocacy. They finally opened up to the public the use of a new mechanism that will provide user-privacy yet will still deliver the same effectiveness just like cookies in terms of ad targeting.
When it comes to the 360-degree view of the customer, it means having a complete view of who they are. It means being able to see every angle of a customer’s interactions from the company, may it be online or offline, from the onset of knowing the brand until the moment he contacts the customer service for assistance.
Individual ad targeting has become the standard for online advertising, which heavily relied on web cookies. However, the effectiveness of web cookies had faced obstacles with more customers demanding information privacy. Over the years, online users have been deleting the web cookies, limiting their use, and even employing ad blockers.
Over the years, cookies have become an essential element of the internet. Even have become the most used method in identifying the users online, providing a personalized browsing experience.
If you are running a website, you should take CRO more seriously as it qualifies potential leads to real customers. There’s no point running a website but are not converting website visitors into loyal customers.
Technical SEO is the glue that sticks all your SEO efforts together. You can have the best website design and the best content in the world, but if you’re not doing technical SEO, you’re not going to get a good ranking.
If you’re not doing A/B tests, then, you’re missing a big opportunity for your business to earn more money. But where to start and what is A/B Testing? Since businesses have different target markets, marketing campaign results could vary. That is why it is important to do AB testing to determine which of the strategies work best.
Let's dive into marketing funnels and one of the main models of managing the funnel with the system of ToFU, MoFu, BoFu. What audience belongs to what stage and how to use the strength of this system.
The latest study shows that only 3% of site visitors end up making a purchase. This leaves business owners and marketers to make the site visitors eventually purchase their products or services. The people who visit your site for the first time but leave without buying anything will be lost forever unless you can bring them back.