To cater to a wide range of audiences, businesses nowadays employ either of the two famous marketing strategies - omnichannel and multichannel marketing. While omnichannel and multichannel marketing may seem synonymous, they are two very distinct marketing strategies. They use different tactics and bring different results to businesses.
Customers could be carelessly offering themselves to hackers and scammers, but thanks to GDPR, which has mediated how businesses and other entities process and handle data. But what is GDPR, and how does it affect you as a business owner and customer?
Customer Data Platform (CDP) is a software that collects and organizes all types of customer information across various channels, marketing platforms, and databases. It is a marketing tool used by businesses to unify a customer's data into a single system accessible to other systems.
One paid advertising metric matters more when it comes to measuring successful conversions, and that is - Cost Per Acquisition or CPA. What is Cost Per Acquisition, and why is it more important than the other advertising metric?
Since September first, Auditeers offers a broader set of services that help organizations generate more sales. One of those services is Technical SEO. That's why we released a new ad campaign: "This website could be 50% faster."
There can be many goals when a business runs a marketing campaign, but it's undeniable that the prime objective is to gain more revenue. One way to measure if the business is indeed earning is by calculating the Return On Ad Spend (ROAS)
Customer Journey is the total experience of the customer while interacting with your brand. It includes all the actions and emotions of your customer when he first encounters your brand or business then to knowing and accepting your business into his life.
One of the most searched terms is product name + review or brand name + review. Most of the time, a review platform will be on top of the search results. You might feel that you are not in control of those review sites and that you can only be reactive. But there is a way to take back control.
With only 10 seconds to grab the audience’s attention, you need to know what your customers are looking for, and how you can compel them to act as an ambassador for your brand.