Touch-Point Marketing explained (updated 2020)
Marketing touch points are any methods or modes of contact between a company and the consumer. Touch points can be face-to-face discussions, promotional fliers, online ads and anything else that involves a business marketing message, brand name or logo reaching the customer.
What is Push Notification Advertising (And Why You Should Push This For Your Brand)
Push notification technology is rapidly evolving from a simple message delivery system to a rich and interactive medium and has rocked the brand marketing for the past years and even until today.
Social Advertising: Maximizing the Social Media Trends For Your Brand
Social advertising continues to grow at an accelerating rate. As recently as 2015, traditional advertising was still king. Big companies spent twice as much on TV, radio, and print as they did on social advertising.
What is Display Advertising in Digital Marketing?
The Internet has completely changed the way people view advertisements. As computer prices decreased, online content became accessible to a wide array of audiences. The tremendous change in technology has modified the way people are exposed to media and advertising.
Buying Ads on Search Engine Results Pages
Search engine marketing (SEM) isn’t anything new. However, the landscape has become more competitive over the years which is why it’s essential for most digital businesses to adopt a strategic approach when it comes to paid search advertising.
What is Affiliate Marketing and Why is it a Popular Digital Marketing Strategy
Affiliate Marketing is an easy and cost-effective way of getting your brand known by the masses and generate sales.
Unifying your customer data is the only way to know your customer
Brands own way more data than they know of, but most is kept in separate silo's. Get to know your (potential) customer by unifying your data.
How will Apple's ITP 2.0 affect marketing?
In September 2017, Apple released an update for its Safari browser, which included Intelligent Tracking Prevention (ITP). This update meant that third-party tracking providers could no longer read cookies on a brand’s site after 24 hours.