Since September first, Auditeers offers a broader set of services that help organizations generate more sales. One of those services is Technical SEO. That's why we released a new ad campaign: "This website could be 50% faster."
Search Engine Optimalisation was for long the domain of content creators. For obvious reasons, Google and Bing pushed publishers to write meaningful and unique content. And when that content was well referred too (with incoming links), your content is considered good enough to climb in the Google rankings.
In the past couple of years, this changed. With content still being an essential factor, technical SEO is getting more relevant every year.
Technical SEO is the side of SEO that involves not the content itself, but how it is being served to the visitor.
Tecnical SEO consists of multiple disiplines.
Photo by Andrea Piacquadio from Pexels
For setting up our campaign, we used the same process as with all our clients. A 4 step top-down marketing approach. Retention, Conversion, Interact, Attract
Read further: Our top-down marketing approach for conversion optimization.
We reach out to our current clients and other potential clients that are interested in our products.
We have created multiple lander pages. Some variants to reflect the ads, others to do some A/B testing.
We created multiple touchpoints. You reading this article is a touchpoint already. We also cerated measurable touchpoints on the advertisements, the landers, the request forms, and email.
We are rolling out multiple advertisement campaigns, starting in the Netherlands and Germany. We run in 3 languages: Dutch, English and German.
With this campaign, we try to introduce a bigger group of potential customers to our services and try to make their campaigns more profitable, one step at a time. Are you interested in speeding up your website or conversion optimization in general? Do not hesitate to contact us.
Google, being the biggest web browser company, recently made an announcement about their new plan to replace cookies as a response to the privacy-first worldwide advocacy. They finally opened up to the public the use of a new mechanism that will provide user-privacy yet will still deliver the same effectiveness just like cookies in terms of ad targeting.
Individual ad targeting has become the standard for online advertising, which heavily relied on web cookies. However, the effectiveness of web cookies had faced obstacles with more customers demanding information privacy. Over the years, online users have been deleting the web cookies, limiting their use, and even employing ad blockers.
Over the years, cookies have become an essential element of the internet. Even have become the most used method in identifying the users online, providing a personalized browsing experience.