Since September first, Auditeers offers a broader set of services that help organizations generate more sales. One of those services is Technical SEO. That's why we released a new ad campaign: "This website could be 50% faster."
Search Engine Optimalisation was for long the domain of content creators. For obvious reasons, Google and Bing pushed publishers to write meaningful and unique content. And when that content was well referred too (with incoming links), your content is considered good enough to climb in the Google rankings.
In the past couple of years, this changed. With content still being an essential factor, technical SEO is getting more relevant every year.
Technical SEO is the side of SEO that involves not the content itself, but how it is being served to the visitor.
Tecnical SEO consists of multiple disiplines.
For setting up our campaign, we used the same process as with all our clients. A 4 step top-down marketing approach. Retention, Conversion, Interact, Attract
We reach out to our current clients and other potential clients that are interested in our products.
We have created multiple lander pages. Some variants to reflect the ads, others to do some A/B testing.
We created multiple touchpoints. You reading this article is a touchpoint already. We also cerated measurable touchpoints on the advertisements, the landers, the request forms, and email.
We are rolling out multiple advertisement campaigns, starting in the Netherlands and Germany. We run in 3 languages: Dutch, English and German.
With this campaign, we try to introduce a bigger group of potential customers to our services and try to make their campaigns more profitable, one step at a time. Are you interested in speeding up your website or conversion optimization in general? Do not hesitate to contact us.