What is Push Notification Advertising (And Why You Should Push This For Your Brand)

What Is Push Notification Advertising (And Why You Should Push This For Your Brand)

  • Jun 10, 2020
  • 830 words
  • 3 minutes read
Photo by Jonas Leupe on Unsplash 

What is Push Notification Advertising (And Why You Should Push This For Your Brand)

Picking an ad format for your brand marketing campaigns should include thorough research, industry insights, and a careful comparison of various inventory the industry has to offer.

One thing you ought to consider to get the maximum potential on your marketing campaigns is going for push notification advertising.

Push notification technology is rapidly evolving from a simple message delivery system to a rich and interactive medium and has rocked the brand marketing for the past years and even until today.

Performing incredibly well for practically any kind of advertising campaign, these interactive promotion messages are delivered directly to users' mobile or desktop devices anytime and anywhere!

So What is Push Notification and What Does it Look Like

While browsing the internet, you have probably come across a website displaying a small pop up, asking to send you notifications and you’ve probably agreed and subscribed to it.

Or you’ve probably installed apps on your mobile phone and you start receiving SMS-like notifications. Well, that’s exactly how the push notification ads look like and that’s how you start receiving them.

A push notification is a message that pops up on a mobile device or on your personal computer. 

Publishers can send push ads at any time and users don’t even have to be in the app or using their devices to receive them.

Push notifications advertising can do a lot of things from showing the latest sports scores to getting a user to take an action such as downloading a coupon or taking advantage of the current sale.

Platform support

Push notifications were initially introduced for iOS and Android devices in 2009, and have quickly spread to other platforms. In 2013, Apple announced that 7 billion notifications are being sent to iOS devices each day and in 2016, they rolled out major additions to push notification capabilities to iOS with their iOS 10 release.

Each mobile platform has support for push notifications. Famous platforms like iOS, Android, Fire OS, Windows, and BlackBerry all have their own services.

Aside from the short messages supported by all notification platforms, some platforms also support additional features like custom sounds, images, or contextual buttons within the notification itself.

Push notification advertising is actually the first and most important communication channel used by businesses engaging in apps. Most major applications actually use push notifications for transactions and re-engagement.

Why Should You Use Push Notification Advertising For Your Brand

Notifications embody nearly every viable use case and kind of service, including various communications mediums like SMS, email, and VoIP. According to the recent study, mobile users receive an average of 63.5 notifications per day, with most notifications coming from messaging and email applications.

People today have a hard time recalling website names and applications they have on their devices. With push notifications, these services deliver timely and relevant information to users, and eventually, staying on top of the mind.

Push notifications advertising is basically a method of making subscribers be aware of the information they have opted to be involved from apps and services.

With its extraordinary performance, push ads bring you higher click-through rates than traditional ad formats leading to more conversions from highly engaged users.

What’s more? Since it prompts users to subscribe or opt-in for notifications, it is therefore treated as less intrusive and user-friendly making it one of the best options when it comes to promoting your brand.

Moreover, the technology of push ads went further. Now it allows reaching new audiences who subscribed to push notifications on third-party websites. You can send such push ads via ad networks like RichAds. This platform offers premium sources from 220 countries and territories, delivers up to 4B+ impressions daily, and allows multiple targeting options. The cost per click starts from $0.003 which is much cheaper than traditional advertising like Facebook ads.

What Makes Push Notification Effective as a Brand Marketing Strategy

What makes it effective is that it drives users to take immediate action on the notification received.

In addition, it reminds potential customers about the product or services they were subscribed to, thus, adding exposure to the brand. With that, there’s a greater chance of a higher conversion rate. A win-win scenario indeed.

Bottom Line

Success requires effective strategy, may it be in business or in life dealings. You need to channel expertise to win in today’s digital world.

Setting up a brilliant brand marketing campaign that will bring you a lucrative income is quite a challenge. Crafting a well-performing push notification ad requires time, patience, and good ideas.

Nevertheless, by being with the right people who specialize in strategic marketing, you will be able to capitalize on your brand’s strength and be ahead of your competition! 

Activate your brand’s potential and your audience by crafting an effective brand marketing strategy that converts. And you can exactly do that with us.

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