What is Search Engine Optimization and How Can It Increase The Organic Traffic of Your Site

What Is Search Engine Optimization And How Can It Increase The Organic Traffic Of Your Site

  • Jul 22, 2020
  • 759 words
  • 3 minutes read
Photo by Edho Pratama on Unsplash 

Search engine optimization (SEO) is essential for the success of any online business. Every webmaster should understand what is SEO, how it works, its importance and the traffic potential it can generate for all website types.

Search engines serve a large number of clients over the world everyday looking for answers to their questions or for solutions to their problems.

Optimizing your website for search engines will give you an advantage over non-optimized sites, much more increase your site’s ranking and sales.

What is SEO?

SEO stands for Search engine optimization. It is a process of optimizing your website so that it can achieve higher rankings in search engines’ organic results. 

SEO is a way to improve your website so that it will appear on top of search results whenever someone is searching for a topic related to your website or products.

Search engine optimization is a great way to increase the quality and authority of a website by making it user-friendly, faster, and easier to navigate.

It can be considered as a complete framework since the whole process has a lot of guidelines, number of stages, and a set of controls.

Why is SEO important for Your Website and Your Business

You might be thinking why you should employ SEO in your website when you can just simply build a website with a beautiful design, put content and share it on social media.

Well, you should understand that even though social media and other online platforms generate traffic to the website, search engines play a big factor in getting website traffic. Majority of web traffic is actually driven by search engines.

Some information just can’t be solely taken through social media and thus, we resort to searching them on Google and the likes. With Google alone, you can reach a wider audience, it being the leader in the search engine market with 86.02% of market share as of April 2020.

The Road to the First Page

With best SEO practices and following the right guidelines of website optimization, there is a greater chance of having your website rank higher and be one of the 1st five on the Search Engine Results Pages (SERPs).

And when our website ranks first on the SERPs, aside from the greater chance of exposure and being on top of the mind of the customer, there’s a greater probability that it will be the first to be clicked. When your website gets numerous visits, sales conversions follow.

If you own a corporate website, a blog or an e-commerce store, SEO can greatly help you get targeted traffic for a long term.

Other Benefits of Incorporating SEO to Your Digital Marketing Campaign

Other than the tremendous targeted traffic SEO can drive to your website and eventually to your business, there are other benefits you can get by leveraging all the elements of SEO.

  • Website Authority - Users trust search engines. Being on top of the search results in search engines increases the user’s trust to the website’s credibility and authority.
  • Website Usability - Following SEO best practices and using the right tools improves the user experience and the website’s usability.
  • Social Promotion - By being known and trusted due to topping the search engine results pages, users will most likely promote the website to social media channels.

Building a solid website design and providing a clear route will help search engines index your site quickly and easily. Likewise, more significantly, provide site visitors with a good experience of using your website and encourage repeat visits.

It’s worth considering that Google is increasingly paying attention to user experience.

When it comes to how much traffic is driven by search engines to your website, the percentage is substantial, and perhaps the clearest indicator of the benefits of incorporating SEO to your overall marketing plan.


The opportunity for your brand in terms of awareness and brand value is boundless. The digital world has provided us with a myriad of options to explore with the aim of achieving overall organizational goals.

Together with the other digital marketing strategies, SEO can put you ahead of the game. Search Engine Optimization is certainly one of the strategies that will help you ace the competition.

Developing an SEO strategy for your website can help draw traffic as well as grow your revenue.

Take on the SEO challenge and use it to your advantage.

Ready to structure a digital marketing plan?

Partner with us to accelerate your business potential.

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