What is Affiliate Marketing and Why is it a Popular Digital Marketing Strategy

What Is Affiliate Marketing And Why Is It A Popular Digital Marketing Strategy

  • Apr 04, 2020
  • 699 words
  • 3 minutes read
Photo by Carlos Muza on Unsplash 

Smart entrepreneurs know there’s always more they can do to make that business grow.

They take their business to the next level by finding an alternate stream of income. They find ways to grow the thriving business they have by offering more value to their clients.

Affiliate marketing is one of the revenue streams most entrepreneurs integrate into their business.

If you have not integrated affiliate marketing into your business yet, it’s high time you double-check its effectiveness in generating additional revenues for your business.

Affiliate Marketing Definition

Statistics show that 81% of brands and 84% of publishers leverage the power of affiliate marketing to their respective businesses. This means that more and more entrepreneurs are integrating affiliate marketing strategy to generate additional income for their business.

Website owners, bloggers, and even Instagram Influencers are using affiliate marketing to generate additional, passive income.

But what is affiliate marketing? What is it to you as a business owner?

Affiliate marketing is another popular digital marketing strategy utilized by most business owners to drive significant sales and generate unlimited online revenue.

Affiliate marketing is an online sales tactic that lets a product or service owner increase their sales by allowing others who are also targeting the same audience - to earn a commission by recommending their products or services.

It is a business strategy that uses “affiliates” to promote a brand on their selected platform - blog, website, or social media.

How Affiliate Marketing Works

The affiliate marketing concept is pretty simple.

The affiliate simply searches for a product or service they think is profitable depending on their niche, promotes that product or service on their preferred platform, then earns a share of the profit from each successful sale their driven customers make.

Each successful sale is tracked via the affiliate link the publisher associates to the promotion.

If done well, this performance-based opportunity can become a lucrative income stream for small and big businesses.

Affiliate Marketing Benefits For Your Business

You might be wondering if affiliate marketing is worth it. Well, as a business owner, it is definitely worth it.

Whether you’re a product manufacturer, a book writer, a website owner or a blogger, as long as you’re seriously taking it as a business and not just a hobby, affiliate marketing will certainly be beneficial to you.

Why? Because it gives you an opportunity to earn unlimited income. 

Whether you’re on the product owner or publisher side, affiliate marketing is definitely a good tactic to generate a good amount of revenue.

Affiliate programs offer a win-win situation for both the merchant and the affiliate.

As a merchant, by tapping affiliate marketing as part of your marketing campaign, you allow your products or services to be advertised without having to pay beforehand.

  • Cost-effective - As a vendor, since you only pay the affiliate after a successful sale, affiliate marketing is therefore economical for your business or brand.
  • Unlimited Income - Since the product or service will be promoted to various channels and will forever sit on those channels unless deleted by the publisher, affiliate marketing allows you to earn unlimited income without having to work all the time. The potential income with affiliate marketing is endless.
  • Free Promotion - Whether your affiliate can successfully drive a customer to make a purchase or not, your product or service is already promoted on various channels - for FREE.

Affiliate marketing is undoubtedly an effective way of promoting your brand to your potential customers and also the best way to generate a passive income.


Affiliate marketing is definitely one of the best ways to generate profitable income for your business, as a vendor or as a publisher. It is certainly the ideal money-making strategy.

If you think affiliate marketing is dead, then, you might have to think twice.

If you have a product or service and want to sell more, tapping affiliate marketing is the right track.

Ready to scale your business higher? 

Partner with the best in digital marketing and get essential tools to help you build and manage your business the way you want.  Contact us now.

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