What is Content Marketing: Understanding Why it is Important for Every Business

What Is Content Marketing: Understanding Why It Is Important For Every Business

  • Jul 21, 2020
  • 1308 words
  • 5 minutes read
Photo by Glenn Carstens-Peters on Unsplash 

Advertising is all about building a connection with your audience and then leveraging that connection to sell more stuff.

The problem is, most people hate ads. They fast forward through commercials, go strategically blind whenever they see banner advertisements, and install AdBlock on their internet browsers to avoid the hassle.

But through the power of content marketing, you can build awareness for your brand and your products or services without triggering a shutdown sequence.

Traditional advertisers have long used content marketing strategies to disseminate information to build their brand’s reputation just before the advent of internet marketing.

Today, taking advantage of technological advances, business owners are applying content marketing strategies in a more comprehensive way, incorporating mostly all aspects of digital marketing into it.

Content Marketing Definition

Content marketing is said to be the internet marketing of the present and future. Its impact is undeniable that it is predicted to stay forever, maybe not completely in the same format, but still, with the same context.

Content marketing is a long-term strategy that focuses on building a strong relationship with the target audience by giving them high-quality, relevant, timely, and up-to-date information in order to influence the behavior of customers and ultimately to drive profitable customer action.

This form of digital marketing does not involve direct sales but strategically builds trust and rapport with the audience by creating and sharing valuable free content, grasping the idea of a big harvest in the long run.

Instead of directly pitching the products or services, brands are providing truly relevant and useful content to help prospective customers solve their issues.

Unlike other forms of online marketing, content marketing depends on anticipating and meeting a customer’s need for information instead of making a demand for a new need.

The main idea of content marketing is that a business must give something valuable in order to get something valuable in return.

From the term itself, content marketing cleverly uses different types of content to promote a brand, product, or service.

The information can be presented in the form of a blog, an article, a video, an infographic, or an eBook.

Why Content Marketing is Important in Business Branding

writing content

Branding should be considered in the early stages of starting a business. Launching a business with a solid brand will give you a greater possibility of success.

Yet, a successful brand is more than a logo or a brand name. It is everything from customer service, to employees’ uniforms, to your company building, to your website, and to every little detail of your company.

Therefore, it is important to position your brand at a more favorable place in order to be known and trusted.

Research shows that the vast majority of marketers are using content marketing strategy in building the authority and credibility of their brand.

By curating relevant, truthful, and timely content, you allow your potential customers to understand and experience your products or services before they even make a purchase.

You allow them to know that you are capable and competent in the business you are in, showing to them that you are able to solve their problems.

  • It builds a brand's credibility - by giving out truthful, free information to people, they consistently rely on you for information, building up your credibility, and forming a strong brand.
  • It establishes your authority in the business - by consistently putting up valuable content, it shows that you are indeed knowledgeable and the go-to for their problems, that you are the solution to their problems.
  • Encourages trust - since you don’t place the content as a direct sale promotion, but as helpful content, you allow them to accept and trust your brand, positioning as an important tool to solve their problem.
  • Fosters good communication - since the information is given out in a descriptive and friendly way, it promotes good communication between the business and the potential customer.

Whatever the case, though, you should always start with your audience.

You must create relevant and compelling content for that audience. Then and only then, will the right people pay attention to you.

It means that you need to understand your customers, prospects, and audience. Once you do, you can then create content that solves their problems and grows your business.

Content marketing may not give you an immediate result, but pretty soon, your hard work will pay off. It will happen if you set up your content for success, with the right strategy.

How Sponsored Blogs and Articles Benefit Your Business

If you have not thought of employing sponsored blogs or articles for your brand, then you might need to take a pause.

You have to truly consider sponsored posts because they have the power to get you in front of your target audience – and not in their blind spot like a traditional advertisement.

Don’t you know that most businesses, even the prominent ones, are taking this path? They are taking their brand to a place their customers already trust. They understand the effect of sponsored blogs or articles to their business. They incorporate this simple yet impactful marketing strategy because they know - it works.

Sponsored blogs or articles get your company in front of people in places that they’re already looking at. And because it holds useful information and feels appropriate for the context, it’s a persuasive way to tell people more about what you do.

Through sponsored posts, you’re able to go where your audience lives already, and not just simply wait for them to come to you – all the time hoping that they discover you and not your competitor.

Sponsored content makes your brand feel credible and trustworthy by having it in the place where your potential customers trust and enjoy.

If you put your business to a place with a great audience, it reaches a wider audience.

And since your brand is promoted through a trusted platform, their readers will in turn trust your brand as well. It’s a win-win strategy.

Content Marketing versus Email Marketing

You’ll notice both of these digital marketing strategies have something important in common, that is, building loyalty and repeat business through sending and sharing content.

Though email marketing can contain your blog or website’s photos, videos or posts, yet, its main purpose is really to send emails to build a connection at a personal level yet sending a commercial message, typically to a group of people.

Content marketing, on the other hand, is marketing mainly your content through various channels, reaching a wider, varied audience.

Content marketing is a type of marketing focused on creating, publishing, and distributing content online. Its purpose is to help businesses create sustainable brand loyalty by building trust and rapport with the audience, sharing valuable, and often free, content instead of directly selling.

In conclusion, email marketing needs a content marketing strategy to be totally effective.


Whether you’re a cleaning company, a cafe, or an e-commerce business, there’s a content marketing strategy that can benefit your Return On Investment (ROI).

You, of course, get to decide if content marketing is a fit for your business. But we hope you’ll see that it’s a fit for almost every business.

But how can you stand above all of the online noise without having to understand the key pieces of successful internet marketing bit by bit?

That’s when we come in - to give you purposeful insights on how you can get ahead of the competitive world of content marketing.

Our team of marketing experts can make content marketing work for you. We are here to help you take each level smoothly and accurately.

Spend your time on growing your business as we get your brand in front of more potential clients.

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