What is Email Marketing and How It Impacts Your Revenue Growth

What Is Email Marketing And How It Impacts Your Revenue Growth

  • Jul 20, 2020
  • 671 words
  • 3 minutes read
Photo by Brett Jordan on Unsplash 

Email marketing has been around a long time ago and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.

What is Email Marketing

Email marketing is the use of email to promote products or services while developing relationships with potential clients. It is basically a direct mail done electronically rather than through the postal service. 

It is one segment of internet marketing, which encompasses online marketing via websites, social media, and blogs. It can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers.

Marketing emails may also seek to share a general message on the company's behalf, such as in the wake of a natural disaster or company scandal.

At its best, email marketing allows businesses to keep their customers informed and tailor their marketing messages to their audience.

It is definitely a highly effective digital marketing strategy for sending information to potential customers.

Why Email Marketing is Important In Today’s Digital Marketing Efforts

Laptop and phone on a table

Sure, you’ve built a wonderful website, created beautiful content, advertise it on social media. But is it enough? The answer is No.

In the age of social media, it's tempting to write off email. However, there is statistical evidence that it remains an important aspect of marketing efforts.

Experts in email marketing company Litmus estimate that email marketing returns an average of $42 for every $1 spent. Their survey found that 59% of respondents were influenced by email when it came to purchasing decisions.

Another study of more than 1 billion shopping sessions in 2019 also showed that email marketing has a conversion rate of 2.3%, compared to 1% for social media.

With the evidence shown, it’s undeniable that email marketing works and remains effective up to this day. 

One great advantage of incorporating email marketing in your overall brand strategy is that customers are more likely to see an email than social media. Just posting something on social media doesn't mean that everyone you want to see your message will see it. However, an email will sit in an inbox until it's read or deleted.

Other advantages of email marketing are price and ease. Compared to other types of marketing, sending an email is an inexpensive way to promote your company’s products or services.

Email marketing can significantly grow your income if you do it correctly. It's a great way to get people to visit and revisit your website.

The Effectiveness of Email Marketing as Part of Your Overall Marketing Campaign

5 tiles that spell email

In spite of the rise of social media and spontaneous spam email, email remains the most effective way to nurture leads and turn them into customers. There's no denying the impact a well-crafted email can have on your customers.

Email marketing can do a lot of things like directly sell products, share updates about your brand, improve your cart abandonment rate or simply tell a story. It helps you connect with your audience at a personal level, to promote your brand and increment sales.

With email as the no. 1 communication channel, you would not go wrong with using email marketing for your brand. Most businesses are employing this tactic and it can’t be denied that it is working. Else, they won’t be building an email list.

Email is simply the best way to build connections at a personal level, extend product visibility, and make sales online. Email just converts better.


Email marketing is the use of email to promote a company's products and services or to connect with the customers. When done well, email marketing is an effective sales driver.

Effective marketing emails can potentially convert prospects into customers, and turn one-time buyers into loyal, raving fans.

Optimize this particular tactic for maximum impact by partnering with the best in the digital marketing field.

Talk to us on how you could leverage email marketing for your brand.

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