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If there is one thing that you have to prioritize when creating your website, it is technical SEO.
You can have the best website design and the best content in the world, but if you’re not doing technical SEO, you’re not going to get a good ranking. Much worse, search engines won’t be able to know about your website and your content.
Knowing the basics of technical SEO will spell the difference between a high ranking website and a website that does not rank at all.
Today, let us learn what technical SEO is, its importance, and the factors that affect a site’s ranking.
So, what does technical SEO mean?
Technical SEO refers to the process of optimizing the technical aspects of a website to improve search visibility and ranking. It is a procedure done to ensure that a website meets search engines' technical requirements such as Google, Bing, and Yandex.
The main goal of technical SEO is to make a website faster, easier to crawl, understandable, and visible for search engines. It optimizes the site’s backend structure to improve the site’s readability and user experience.
Technical SEO covers the site architecture, speed, indexing, crawlability, security, and mobile-friendliness.
To understand further what is Technical SEO, it is best to learn about the branches of SEO so you will be able to determine their differences and separate functions.
On-page SEO focuses on optimizing the content on the page through specific keywords to boost the website’s ranking.
Off-page SEO focuses on building inbound links, also known as backlinks, from other sites pointing back to your website. It helps strengthen the website’s influence and authority.
Technical SEO relates to the non-content element of the site. It is considered part of on-page SEO, but it focuses more on the website architecture, examining the backend to see how each webpage is set-up.
Doing technical SEO is as important as your website design.
Though your website’s design plays an important part in ranking, there are other elements on your website that you have to optimize further. There are additional tasks you have to do to get the maximum potential of your website.
Your website might provide all the information your customers need, but you won't reach the right people without optimizing your site for search engine visibility. You won’t be visible in search results and won’t hit the target market.
With technical SEO, you are telling search engines what your website is all about. You allow search engines to know you have a high-value website, prompting the search engines to rank you higher.
Furthermore, technical SEO is what allows search engines to render the best results to users’ searches.
The easier you make your content accessible to search engines, the better chance you will appear on search results. The higher you appear on search engine results, the more chance to increase traffic organically and, eventually, sales conversions.
Technical SEO not only benefits your website’s ranking factor but your entire business.
Search engines like Google and Bing give special treatment to websites that excel in design and speed, security, and user-friendliness.
While technical SEO is a broad topic, there are basic things you can do to optimize your site even at the onset of website development.
Below is a checklist of the things you have to do to improve the site’s visibility and crawlability. Follow the guidelines to ensure your website meets the requirements of search engine algorithms.
Secure your users’ credentials while surfing your website by installing Secure Sockets Layer (SSL) on your website. You can purchase it alone or together with your domain or hosting.
You will know a website is secure if its URL starts with HTTPS and shows a lock icon on the left-hand side of the search bar.
Your site speed greatly affects your SEO ranking factor, as well as your domain authority. Increase your site speed by optimizing your images, enabling compression, choosing the right hosting.
Make sure that every aspect of your website is crawlable and accessible by search engines. Use the right tags to label your website's elements and know the limits of those tags like the title tag ( between 65 to 70 characters including spaces ) and the description tag ( somewhere between 150 to 160 characters). Consider using "rich Snippets" to explain your content in more detail to the search engines.
Read further: Google - Understand how structured data works
Duplicate content can be confusing not only to search engines but also to users. Perform a site audit and check on content with duplicate information and meta descriptions.
Nowadays, there are more mobile users than desktop and laptop users. Make sure your website is mobile-friendly. Make sure its design adjusts automatically when viewed on mobile devices.
Error 404 is a code shown if the page clicked does not exist. Make sure to redirect all your dead links or broken links to a new working page.
An XML sitemap is a list of all the pages on your site. It serves as a guide for search engines to know where your pages are. With a sitemap, you ensure the search engine won't miss any content on your site.
Google is the biggest search engine ever in the world of the internet. By being visible on Google, you allow your site to be discovered by a wider audience.
But to know if your site is visible in Google and not blocked, you have to perform a Google site search. You can do this by going to Google and typing the word site, followed by a colon and your website domain name on the search bar.
After you create your website, you should submit a sitemap to both Google Search Console and Webmaster Tools so they would be able to crawl and display your site on search results.
These two tools also allow you to monitor your site's overall health and make the necessary improvements to improve user experience and ranking.
Technical SEO can definitely put you ahead of the competition. By having the basic knowledge and understanding of how it benefits your business, you would be able to come up with a good strategy to optimize your website fully.