What is FLoC: How Will Google Replace Third Party Cookies
  • Feb 03, 2021

Google, being the biggest web browser company, recently made an announcement about their new plan to replace cookies as a response to the privacy-first worldwide advocacy. They finally opened up to the public the use of a new mechanism that will provide user-privacy yet will still deliver the same effectiveness just like cookies in terms of ad targeting.

What is Fingerprinting in Online Marketing
  • Dec 07, 2020

Individual ad targeting has become the standard for online advertising, which heavily relied on web cookies. However, the effectiveness of web cookies had faced obstacles with more customers demanding information privacy. Over the years, online users have been deleting the web cookies, limiting their use, and even employing ad blockers.

What are Third Party Cookies?
  • Dec 02, 2020

Over the years, cookies have become an essential element of the internet. Even have become the most used method in identifying the users online, providing a personalized browsing experience.

What is Conversion Rate Optimization (CRO)?
  • Nov 23, 2020

If you are running a website, you should take CRO more seriously as it qualifies potential leads to real customers. There’s no point running a website but are not converting website visitors into loyal customers.

Marketing Funnels Explained: What is ToFu, MoFu, and BoFu
  • Oct 26, 2020

Let's dive into marketing funnels and one of the main models of managing the funnel with the system of ToFU, MoFu, BoFu. What audience belongs to what stage and how to use the strength of this system.

Top 5 Must-Have Email Marketing Tools
  • Oct 12, 2020

With numerous marketing tools available today, it is important to choose the best that resonates with your marketing campaign and business’ goals. Amp up the game by choosing the best online marketing tools that not only help you in your email marketing campaign but also assist you in your other marketing needs.