What is Fingerprinting in Online Marketing
Individual ad targeting has become the standard for online advertising, which heavily relied on web cookies. However, the effectiveness of web cookies had faced obstacles with more customers demanding information privacy. Over the years, online users have been deleting the web cookies, limiting their use, and even employing ad blockers.
What are Third Party Cookies?
Over the years, cookies have become an essential element of the internet. Even have become the most used method in identifying the users online, providing a personalized browsing experience.
What is Conversion Rate Optimization (CRO)?
If you are running a website, you should take CRO more seriously as it qualifies potential leads to real customers. There’s no point running a website but are not converting website visitors into loyal customers.
Marketing Funnels Explained: What is ToFu, MoFu, and BoFu
Let's dive into marketing funnels and one of the main models of managing the funnel with the system of ToFU, MoFu, BoFu. What audience belongs to what stage and how to use the strength of this system.
Top 5 Must-Have Email Marketing Tools
With numerous marketing tools available today, it is important to choose the best that resonates with your marketing campaign and business’ goals. Amp up the game by choosing the best online marketing tools that not only help you in your email marketing campaign but also assist you in your other marketing needs.
Omnichannel Marketing vs Multichannel Marketing: Understanding the Key Differences
To cater to a wide range of audiences, businesses nowadays employ either of the two famous marketing strategies - omnichannel and multichannel marketing. While omnichannel and multichannel marketing may seem synonymous, they are two very distinct marketing strategies. They use different tactics and bring different results to businesses.