Omnichannel Marketing vs Multichannel Marketing: Understanding the Key Differences
  • Oct 07, 2020

To cater to a wide range of audiences, businesses nowadays employ either of the two famous marketing strategies - omnichannel and multichannel marketing. While omnichannel and multichannel marketing may seem synonymous, they are two very distinct marketing strategies. They use different tactics and bring different results to businesses.

Understanding CPA, What is Cost Per Acquisition
  • Sep 15, 2020

One paid advertising metric matters more when it comes to measuring successful conversions, and that is - Cost Per Acquisition or CPA. What is Cost Per Acquisition, and why is it more important than the other advertising metric?

Campaign: This page could load 50% faster
  • Aug 31, 2020

Since September first, Auditeers offers a broader set of services that help organizations generate more sales. One of those services is Technical SEO. That's why we released a new ad campaign: "This website could be 50% faster."

Return On Ad Spend: Maximizing Return On Your Ads
  • Aug 31, 2020

There can be many goals when a business runs a marketing campaign, but it's undeniable that the prime objective is to gain more revenue. One way to measure if the business is indeed earning is by calculating the Return On Ad Spend (ROAS)

Video Marketing: Boosting Your Brand Through Viral Videos
  • Aug 12, 2020

With only 10 seconds to grab the audience’s attention, you need to know what your customers are looking for, and how you can compel them to act as an ambassador for your brand.

What are Product Feeds and Why They Are Important For Your Ecommerce Business
  • Aug 05, 2020

Product feed, also known as a product data feed or shopping feed, is a CSV, txt or XML files containing lists of products and their attributes. It is composed of all the information about a merchant’s products including titles, descriptions, images, links, prices, sizes, colors, and materials.