Content marketing is a long-term strategy that focuses on building a strong relationship with the target audience by giving them high-quality, relevant, timely, and up-to-date information
Email marketing is the use of email to promote products or services while developing relationships with potential clients. It is basically a direct mail done electronically rather than through the postal service.
Influencer marketing has a huge impact on the way companies and brands approach brand building. It is very much in vogue right now. Brands all over the world are starting to include it in their marketing mix
Push notification technology is rapidly evolving from a simple message delivery system to a rich and interactive medium and has rocked the brand marketing for the past years and even until today.
Social advertising continues to grow at an accelerating rate. As recently as 2015, traditional advertising was still king. Big companies spent twice as much on TV, radio, and print as they did on social advertising.