What is Content Marketing: Understanding Why it is Important for Every Business
Content marketing is a long-term strategy that focuses on building a strong relationship with the target audience by giving them high-quality, relevant, timely, and up-to-date information
What is Email Marketing and How It Impacts Your Revenue Growth
Email marketing is the use of email to promote products or services while developing relationships with potential clients. It is basically a direct mail done electronically rather than through the postal service.
Native Advertising: What is It and Why You Should Tap Into It
It’s becoming clearer now that native advertising is undoubtedly the next big thing. Perhaps more accurately, it’s the current big thing.
What is Influencer Marketing: Buying Advocates For Your Brand
Influencer marketing has a huge impact on the way companies and brands approach brand building. It is very much in vogue right now. Brands all over the world are starting to include it in their marketing mix
What is Push Notification Advertising (And Why You Should Push This For Your Brand)
Push notification technology is rapidly evolving from a simple message delivery system to a rich and interactive medium and has rocked the brand marketing for the past years and even until today.
Social Advertising: Maximizing the Social Media Trends For Your Brand
Social advertising continues to grow at an accelerating rate. As recently as 2015, traditional advertising was still king. Big companies spent twice as much on TV, radio, and print as they did on social advertising.