When it comes to the 360-degree view of the customer, it means having a complete view of who they are. It means being able to see every angle of a customer’s interactions from the company, may it be online or offline, from the onset of knowing the brand until the moment he contacts the customer service for assistance.
To cater to a wide range of audiences, businesses nowadays employ either of the two famous marketing strategies - omnichannel and multichannel marketing. While omnichannel and multichannel marketing may seem synonymous, they are two very distinct marketing strategies. They use different tactics and bring different results to businesses.
Product feed, also known as a product data feed or shopping feed, is a CSV, txt or XML files containing lists of products and their attributes. It is composed of all the information about a merchant’s products including titles, descriptions, images, links, prices, sizes, colors, and materials.
Email marketing is the use of email to promote products or services while developing relationships with potential clients. It is basically a direct mail done electronically rather than through the postal service.