What is Fingerprinting in Online Marketing
Individual ad targeting has become the standard for online advertising, which heavily relied on web cookies. However, the effectiveness of web cookies had faced obstacles with more customers demanding information privacy. Over the years, online users have been deleting the web cookies, limiting their use, and even employing ad blockers.
What are Third Party Cookies?
Over the years, cookies have become an essential element of the internet. Even have become the most used method in identifying the users online, providing a personalized browsing experience.
What is GDPR: Guide to Understanding the General Data Protection Regulation Law
Customers could be carelessly offering themselves to hackers and scammers, but thanks to GDPR, which has mediated how businesses and other entities process and handle data. But what is GDPR, and how does it affect you as a business owner and customer?
The Impact of Privacy Laws on online advertising and innovation.
Advertisements fueled online innovation, art and free speech. By killing methods to advertise, do we also kill online innovation?