Google, being the biggest web browser company, recently made an announcement about their new plan to replace cookies as a response to the privacy-first worldwide advocacy. They finally opened up to the public the use of a new mechanism that will provide user-privacy yet will still deliver the same effectiveness just like cookies in terms of ad targeting.
Individual ad targeting has become the standard for online advertising, which heavily relied on web cookies. However, the effectiveness of web cookies had faced obstacles with more customers demanding information privacy. Over the years, online users have been deleting the web cookies, limiting their use, and even employing ad blockers.
Over the years, cookies have become an essential element of the internet. Even have become the most used method in identifying the users online, providing a personalized browsing experience.
Customers could be carelessly offering themselves to hackers and scammers, but thanks to GDPR, which has mediated how businesses and other entities process and handle data. But what is GDPR, and how does it affect you as a business owner and customer?