What is FLoC: How Will Google Replace Third Party Cookies
  • Feb 03, 2021

Google, being the biggest web browser company, recently made an announcement about their new plan to replace cookies as a response to the privacy-first worldwide advocacy. They finally opened up to the public the use of a new mechanism that will provide user-privacy yet will still deliver the same effectiveness just like cookies in terms of ad targeting.

What is Fingerprinting in Online Marketing
  • Dec 07, 2020

Individual ad targeting has become the standard for online advertising, which heavily relied on web cookies. However, the effectiveness of web cookies had faced obstacles with more customers demanding information privacy. Over the years, online users have been deleting the web cookies, limiting their use, and even employing ad blockers.

What are Third Party Cookies?
  • Dec 02, 2020

Over the years, cookies have become an essential element of the internet. Even have become the most used method in identifying the users online, providing a personalized browsing experience.

What is GDPR: Guide to Understanding the General Data Protection Regulation Law
  • Sep 21, 2020

Customers could be carelessly offering themselves to hackers and scammers, but thanks to GDPR, which has mediated how businesses and other entities process and handle data. But what is GDPR, and how does it affect you as a business owner and customer?

The Impact of Privacy Laws on online advertising and innovation.
  • Aug 05, 2020

Advertisements fueled online innovation, art and free speech. By killing methods to advertise, do we also kill online innovation?