When it comes to the 360-degree view of the customer, it means having a complete view of who they are. It means being able to see every angle of a customer’s interactions from the company, may it be online or offline, from the onset of knowing the brand until the moment he contacts the customer service for assistance.
If you’re not doing A/B tests, then, you’re missing a big opportunity for your business to earn more money. But where to start and what is A/B Testing? Since businesses have different target markets, marketing campaign results could vary. That is why it is important to do AB testing to determine which of the strategies work best.
One of the most searched terms is product name + review or brand name + review. Most of the time, a review platform will be on top of the search results. You might feel that you are not in control of those review sites and that you can only be reactive. But there is a way to take back control.