What is a 360 Degree View of the Customer (Taking The Full Angle)
  • Jan 07, 2021

When it comes to the 360-degree view of the customer, it means having a complete view of who they are. It means being able to see every angle of a customer’s interactions from the company, may it be online or offline, from the onset of knowing the brand until the moment he contacts the customer service for assistance.

Top 5 Must-Have Email Marketing Tools
  • Oct 12, 2020

With numerous marketing tools available today, it is important to choose the best that resonates with your marketing campaign and business’ goals. Amp up the game by choosing the best online marketing tools that not only help you in your email marketing campaign but also assist you in your other marketing needs.

What is Customer Data Platform (CDP): Meaning, Features, and Benefits
  • Sep 17, 2020

Customer Data Platform (CDP) is a software that collects and organizes all types of customer information across various channels, marketing platforms, and databases. It is a marketing tool used by businesses to unify a customer's data into a single system accessible to other systems.