What is a 360 Degree View of the Customer (Taking The Full Angle)
  • Jan 07, 2021

When it comes to the 360-degree view of the customer, it means having a complete view of who they are. It means being able to see every angle of a customer’s interactions from the company, may it be online or offline, from the onset of knowing the brand until the moment he contacts the customer service for assistance.

What is Fingerprinting in Online Marketing
  • Dec 07, 2020

Individual ad targeting has become the standard for online advertising, which heavily relied on web cookies. However, the effectiveness of web cookies had faced obstacles with more customers demanding information privacy. Over the years, online users have been deleting the web cookies, limiting their use, and even employing ad blockers.

Marketing Funnels Explained: What is ToFu, MoFu, and BoFu
  • Oct 26, 2020

Let's dive into marketing funnels and one of the main models of managing the funnel with the system of ToFU, MoFu, BoFu. What audience belongs to what stage and how to use the strength of this system.

What is a Customer Journey and How to Track it to Better Customer Experience
  • Aug 24, 2020

Customer Journey is the total experience of the customer while interacting with your brand. It includes all the actions and emotions of your customer when he first encounters your brand or business then to knowing and accepting your business into his life.

How to Get 5 star reviews without cheating
  • Aug 14, 2020

One of the most searched terms is product name + review or brand name + review. Most of the time, a review platform will be on top of the search results. You might feel that you are not in control of those review sites and that you can only be reactive. But there is a way to take back control.

Touch-Point Marketing explained (updated 2020)
  • Jul 01, 2020

Marketing touch points are any methods or modes of contact between a company and the consumer. Touch points can be face-to-face discussions, promotional fliers, online ads and anything else that involves a business marketing message, brand name or logo reaching the customer.