About The Traffic Company

Connecting Brands to Customers

We partner with brands to identify, engage, acquire customers across the Internet, and retain and reactivate them as they continue their digital journeys. This integrated approach is the best way to amplify your impact quickly and efficiently.

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Latest Articles Blog

Latest News

Articles written by The Traffic Company and Friends.

What is a 360 Degree View of the Customer (Taking The Full Angle)

When it comes to the 360-degree view of the customer, it means having a complete view of who they are. It means being able to see every angle of a customer’s interactions from the company, may it be online or offline, from the onset of knowing the brand until the moment he contacts the customer service for assistance.

What is Fingerprinting in Online Marketing

Individual ad targeting has become the standard for online advertising, which heavily relied on web cookies. However, the effectiveness of web cookies had faced obstacles with more customers demanding information privacy. Over the years, online users have been deleting the web cookies, limiting their use, and even employing ad blockers.

What are Third Party Cookies?

Over the years, cookies have become an essential element of the internet. Even have become the most used method in identifying the users online, providing a personalized browsing experience.

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