The Traffic Company mission is to connect brands with customers and create unique and optimized journeys. Every customer-brand relationship is a unique story that evolves every day.
The Traffic Company started as a spinoff from Netsetters, a web development agency. At first, we specialized in performance-based Marketing for different brands worldwide. In 2018 we became an independent company and started to build free online tools to measure and learn from online user behavior.
Where Performance-based marketing focusses around only one or two touchpoints, creating tools has taught us that there is a long road of interactions that can shape your customers' relationship with your brand. If we really want to make a difference we need to plug into the the whole customer journey.
During the global pandemic of 2020 we split out media buying activities and out software development in two different Brand names, Auditeers will focus on web development while The Traffic Company will focus on media buying and advertising.
Because everything is measurable, online marketing is mostly data-driven. Brands are making decisions based on many KPI's and other metrics. All of this is a good thing, but along the way, we forgot what marketing is all about: Connecting.
The online landscape changes every day. New regulations, new tools, new software. By keeping a close watch on these changes, we tend to choose the proactive path by implementing future regulations fast, building support for new techniques before they arrive, etc. This way, we are always one step ahead.
At The Traffic Company, we believe that creativity does not "spark" while sitting at your desk from 9 to 5, Monday to Friday. Working with brands worldwide, we do not need set office hours. By using the right collaboration tools, there is also no need for a set location. This way we can travel, have hobbies, and gain experiences and use all of that energy and creativity in our work.
The online landscape changes fast and we try to stay ahead. By the end of 2021 we want to stop using any technology that relies on 3rd party cookies. Also we are investing on new advertising formats that are non-intrusive and take in account the privacy of the user.