1. Introduction
The Traffic Company (“we”, “our”, or “us”) utilizes cookies and similar tracking technologies on our website to enhance user experience, analyze website performance, and support our marketing efforts. This Cookies Policy provides detailed information about how and why we use these technologies and the choices you have regarding them.
2. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They enable the website to recognize your device and store information about your preferences or past actions.
3. Types of Cookies We Use
We categorize cookies into the following types:
a. Strictly Necessary Cookies
These cookies are essential for the website to function correctly. They enable basic features such as page navigation and access to secure areas. Without these cookies, services you have requested cannot be provided.
Examples:
- Session ID Cookies: Maintain your session state across different pages.
- Authentication Cookies: Identify you once you’ve logged in to our platform.
b. Functional Cookies
Functional cookies allow the website to remember choices you make (such as your language or region) and provide enhanced, more personalized features.
Examples:
- Language Preference Cookies: Remember your selected language.
- User Interface Customization Cookies: Store your preferences regarding the appearance or behavior of the website.
c. Performance and Analytics Cookies
These cookies collect information about how visitors use our website, such as which pages are visited most often and if they receive error messages. This data helps us improve the website’s performance.
Examples:
- Google Analytics Cookies: Track user interactions and website performance metrics.
- Hotjar Cookies: Understand user behavior through heatmaps and session recordings.
d. Targeting and Advertising Cookies
Targeting cookies are used to deliver advertisements more relevant to you and your interests. They also help limit the number of times you see an ad and measure the effectiveness of advertising campaigns.
Examples:
- Facebook Pixel: Tracks conversions from Facebook ads and optimizes ad delivery.
- Google Ads Cookies: Measure ad performance and user engagement with ads.
4. Third-Party Cookies
We may allow third-party service providers to place cookies on your device for analytics and advertising purposes. These providers include, but are not limited to:
- Google Analytics
- Hotjar
These third parties may use cookies to collect information about your online activities over time and across different websites.
5. Managing Your Cookie Preferences
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by:
- Cookie Consent Banner: Upon your first visit, a banner will appear allowing you to accept or decline non-essential cookies.
- Browser Settings: Most web browsers allow you to control cookies through their settings. Refer to your browser’s help section for instructions on how to manage cookies.
Please note that disabling cookies may affect the functionality of our website and your user experience.
6. Data Retention
Cookies have varying lifespans:
- Session Cookies: Deleted when you close your browser.
- Persistent Cookies: Remain on your device for a set period or until you delete them.
We retain cookie data only for as long as necessary to fulfill the purposes outlined in this policy.
7. Changes to This Cookies Policy
We may update this Cookies Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this policy periodically to stay informed about our use of cookies.