Our services
TTC offers services to acquire, engage, and convert customers. Different from conventional marketing agencies, we are using a top-down marketing approach.
We offer services in four interrelated areas:
Why use a top-down marketing approach?
Many agencies will start with creatives and advertisements, and work their way up to conversion.
The advantages of our top-down approach:
- Start your campaign directly after the first step, no wait until everything is set up.
- Test every step before moving to the next, discover errors in the funnel fast and fix them without pausing the whole campaign.
- You have flexibility in changing the direction of your campaign, ad creatives are the least flexible and last step of the process.
- We slowly increase the number of customers in your funnel, no all-or-nothing moment anymore when you start your ads.
Customer Retention, Creating Advocacy
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It’s cheaper to get current customers to make a repeat purchase than it is to find new customers. It’s true for many businesses, especially in the crowded eCommerce arena where clicks and conversions always seem to be increasing in cost.
We look for opportunities to re-engage customers to get them to come back and build a cohesive strategy for customer retention with the use of email marketing, Reviews, Loyality programs and improving the support process.
These efforts will improve your Net Promotor Score. By focusing on this group, we can amplify any efforts done down the funnel.
Conversion Optimization
We will audit your landers and sites and can implement any recommendations we make. Our audit will cover:
- Technical SEO (speed, core web vitals, infrastructure)
- User experience
- Content (SEO)
- Accessibility
- Brand Identity
- Compliance (security, privacy)
Sometimes we need to implement questionnaires, analytics, or other means of user tracking like Hotjar.
Interaction with Customers, Managing Touch points
A digital touchpoint is every single moment that your Brand and a customer are in "digital". During the customer journey, multiple touchpoints shape the customer-brand relationship. Adding touchpoints (interactions) to the journey gives more control over that relationship.
We find and implement these opportunities for your Brand.
Touch point management
To get the most out of every interaction, we make every touch point measurable and get that data to the analytics platform your company uses.
We also offer a touch point management system for our clients to measure every touch point's performance.
Touch point optimization
Optimizing your touch points is an ongoing process. We offer services to improve those touch points and keep track of results. Some examples are:
- Improving your website's performance en SEO
- Personalizing automated email communication
- Testing different creatives for your ad campaign
- Improving on-site experience
Attract New Customers, Media Buying
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Since our start, we are a reliable media buying partner. We have a broad portfolio of sites and web applications, plus a big selection of advertising methods:
- Paid search SEM
- Social Media Marketing
- Email Marketing
- Content Marketing
- Native Advertising
- Display Advertising
- Push and Pop traffic
- Influencer Marketing and Product placement
For every Brand, we try to find the right mix and channels. Using our tools, we can analyze and maximize the ROI of your campaign.